The reason you need to care about being able to quickly and efficiently advertise on several job boards at once is four-fold:
-
When you place your ads manually, you’re unnecessarily wasting time on busywork.
-
By not exploring other job advertising avenues, you don't reach the scope of drivers you need in order to fill your empty trucks.
-
When you use the same two job boards as all other carriers in your area, the drivers are unlikely to pay attention to your unique offer.
-
Drivers typically apply to dozens of jobs when browsing the big job boards. Meaning they get dozens of recruiter calls. Which means your recruitment efforts get wasted on low quality driver leads that are unlikely to convert into hires. How many times have you called an applicant only to find out they match NONE of your hiring requirements? Exactly.
With that out of the way… I have some good news for you, you recruiting rascal. There are better ways to advertise your jobs. Here’s what you can do right now to start getting better hiring results.
Start Automating Using an ATS
Step one is to start automating your hiring process. No, you don’t need to lay off your recruitment department - but you do need to help them do their job efficiently.
An applicant tracking system is a software application that enables the electronic handling of recruitment and hiring needs. An ATS can be implemented or accessed online at enterprise- or small-business levels, depending on the needs of the organization. - Wikipedia
With an ATS, you can automate several features of driver sourcing as well as efficiently manage your applications, resumes, hires, rejections, contacts, and more.
There are many options to choose from, including YouCruit, but few applicant tracking systems are designed for the specific and unique needs of the trucking industry. Consider your needs and do your research before making the right decision for your company.
How to Get on 200+ Job Boards With an ATS
Many applicant tracking systems allow you to spread your jobs easily on multiple job boards.
Your job gets spread instantly to a number of job boards as soon as you’ve finished setting it up.
Using an ATS makes it easy for you to be seen on job boards you otherwise would have to advertise on manually, by creating job descriptions and job postings that are automatically generated based on the information provided in your job description. By doing that, the ATS ensures that your job description is compliant with the complicated rules and guidelines of every single job board it posts to. Doing this process manually would take ages and would not be worth your time. With an ATS, this process is simple and grants you more exposure without costing you any energy.
How to Make Your Job Ad Stand Out
On regular job boards you may as well be a penguin in a massive colony.
When you’re just another penguin, driver penguins don’t see you or care about what your unique offering is. They’re there to network with as many penguins as possible, and they’ll be damned if they remember who they spoke to the next day. It's a classic case of penguin amnesia.
So when you’re on a saturated job board, how can you possibly stand out and become the penguin that drivers want to work for?
To become as appealing to drivers as a red apple to a moose, you’ll need to stray from the herd… of cows. ( I’m done with animal metaphors, I promise )
These are just the jobs uploaded to Craigslist in ONE day in the Dallas area. If you have an urgent hiring need, this sort of ad space will get you nowhere.
The fewer jobs you’re sandwiched between, the higher your chances of getting and retaining attention will be. If you advertise on ad channels where you are the primary focus of the driver, they will remember you.
The value of being seen on multiple job boards is diversification. When you spread your presence across many job platforms, you become much more visible. Not only because you’re reaching more drivers, but because you’re putting yourself in the center of their focus and attention on less saturated platforms.
Other Great Job Advertising Options
If you have an urgent hiring need, I'm pleased to inform you that there are methods of advertising your jobs that are miles more efficient than job boards.
The best ways to do just that are to get your job ads on Facebook or by using software to spread your job ads programmatically across the web.
Facebook ads, when executed properly, can give you the most value for your ad budget and provide you with a stream of drivers that are interested in your company specifically. The great part? They didn't find your job on a job board while spam-applying to hundreds of other jobs. You found them, and they'll know exactly who you are when you give them a call the next day.
That, combined with advanced targeting and location data, will mean that you get more quality applications, and more conversions for your budget.
Programmatic job ads, on the other hand, are run by a super smart algorithm that places and optimizes your ads all over the internet and targets drivers wherever relevant.
Become the Emperor (Penguin) of Job Ads
Congratulations! You are now ready to be a lot better at where and how you advertise your jobs. Remember - recruiting is a process, not a destination. Always keep your finger on the pulse of the latest and best methods to get out there. Until next time, happy hiring.